LEAD GENERATION PRICING
More Qualified Leads. Two Ways to Get Started.
Build campaigns around your own business, or buy exclusive inquiries generated through our brands. We confirm your fit, scope and costs before you commit.
Your brand. Your advertising accounts.
Managed Lead Generation
We manage the paid ads for your business, from campaign setup to lead tracking and ongoing optimization.
$40 per qualified lead
$750 monthly minimum, credited toward lead fees.
Advertising spend is additional.
You pay for ads directly. Your monthly LeadStead fee is the greater of $750 or $40 multiplied by your qualified leads.
- Paid campaigns setup and management
- Keyword targeting, negative keywords and budget monitoring
- One focused, templated landing page when needed
- Call and form tracking, lead capture and filtering
- Lead notifications, reporting and email support
For businesses that want campaigns built around their own name. Services, locations and landing-page scope are agreed before purchase.
Check Managed Availability →Exclusive inquiries. Advertising cost included.
Exclusive Pay Per Lead
Purchase qualified inquiries generated through LeadStead-operated websites, brands and advertising accounts.
Priced for your market per qualified lead
Advertising costs included.
No separate management fee.
Your price depends on the service, location and project requirements. We confirm availability and delivery terms before you pay.
- Advertising funded and managed by LeadStead
- Matching inquiries for your agreed services and area
- Each lead supplied to your business only
- Lead qualification, notifications and inquiry history
- Clear order quantity and lead-review process
For businesses that want additional inquiries without setting up campaigns. Availability varies by service and location.
Check Lead Availability →All prices are in USD. Managed pricing excludes advertising. Purchased-lead pricing includes advertising. Your team handles prospect conversations, estimates and sales.
Every lead is exclusive. We do not sell or distribute the same inquiry to competing providers. Prospects may independently contact other businesses; exclusive leads do not mean exclusive geographic rights.
CLEAR MANAGEMENT PRICING
Know What You Pay.
Your $750 monthly minimum counts toward your lead fees dollar-for-dollar. It is not added on top. The minimum applies even when no qualified leads arrive; unused amounts do not roll over.
| Qualified leads | Total management fee |
|---|---|
| 0–18 | $750 |
| 19 | $760 |
| 20 | $800 |
| 30 | $1,200 |
| 50 | $2,000 |
How billing works
The $750 minimum is collected upfront. Your first payment includes setup and covers the first service month, which begins when campaigns launch. Subsequent service months begin with a new $750 minimum payment. Once lead fees exceed that credit, we bill additional accrued fees when they reach $200 and reconcile any remaining balance at month-end. These are charges for delivered qualified leads, not prepaid five-lead blocks.
Before purchase, we recommend an advertising budget for your services and market. You also approve a management-fee spending limit and the process for pausing campaigns, including how inquiries already in progress are handled. Budget increases require your approval.
LEAD QUALITY & ACCOUNTABILITY
A Clear Standard for Every Billable Lead.
We agree on your services, service area and any minimum project requirements before launch. A qualified lead must be a genuine inquiry that matches those requirements and includes valid contact information.
What we exclude
- Spam, sales pitches and job applications
- Requests outside your agreed services or locations
- Inquiries that fail agreed project requirements
- Duplicate inquiries from the same person for the same project within 90 days
How reviews work
Flag an inquiry by email within 48 hours of delivery. We review it against your criteria and respond within 3 business days. Confirmed invalid leads receive a credit.
A prospect declining your quote does not make a lead invalid. Call length alone does not determine qualification.
For Managed, only inquiries attributable to the campaigns we manage under your agreed tracking rules are billable. Organic inquiries, referrals and searches for your own business name are excluded. Repeat contact about the same project is not a new lead.
If a prospect cannot be reached, flag the inquiry for review. We assess the original request, contact validity and agreed verification standard. Neither option guarantees an appointment, sale or revenue.
SIMPLE ONLINE ONBOARDING
Get Started Without a Sales Call.
Tell us about your business
Share your services, location, capacity and goals. For Managed, include your available advertising budget.
Review your fit and costs
We assess campaign suitability or lead availability, then confirm scope, pricing and next steps by email.
Complete your setup
Follow the onboarding instructions and provide the required information. Managed clients grant account access without sharing passwords.
Receive and review inquiries
Your team follows up with prospects. We track delivery, collect your lead-quality feedback and provide billing details.
RELEVANT EXPERIENCE
See Our Lead Generation Work.
Explore our approach to campaigns for service businesses, including commercial cleaning and paving.
Commercial Cleaning
See how we approach lead generation for a commercial cleaning business.
Read the cleaning case study →Paving
Explore our work helping a paving company attract project inquiries.
Read the paving case study →Results depend on your market, budget, offer and follow-up. Past outcomes are not a guarantee of future performance.
PRICING FAQ
Your Questions, Answered.
Which option is right for my business?
Choose Managed if you want campaigns using your own business branding and advertising account. Choose Pay Per Lead if you want to purchase inquiries without setting up campaigns. We can help you choose when you submit your business details.
Why is Pay Per Lead quoted individually?
Lead-generation costs and project requirements vary by service and location. We confirm a price, order quantity, expected delivery window and treatment of undelivered funds before you purchase. We only offer orders in markets we can support.
How much advertising budget do I need?
We assess demand, competition and the services you want to promote before recommending a budget. We may decline campaigns where the available budget or business economics do not support a meaningful test. Advertising is additional for Managed and included for purchased leads.
What landing-page work is included?
Managed includes one focused, templated landing page when needed, plus improvements within the agreed campaign scope. We confirm hosting, domain or subdomain placement, revisions, ownership and handoff before purchase. Full website rebuilds and extra pages are quoted separately.
Who owns the managed advertising account?
You own your account and pay the platform directly. LeadStead receives access to perform the agreed work. Your account stays with you when management ends.
When will my campaigns launch?
We confirm a schedule after reviewing your requirements. Launch depends on complete onboarding, account access, approved materials and any platform verification. We explain missing items and update you on progress by email.
Do you answer calls or book appointments?
Your team handles calls, conversations, quotes and sales. Standard qualification uses inquiry and tracking information; it does not include live telephone verification of every prospect. Call answering and appointment setting require a separate arrangement.
Can I cancel or pause?
Managed is month-to-month. Notify us by email before your next service month to stop renewal. Accrued fees remain payable; the current monthly minimum is not prorated once that service month begins. Purchased leads follow the delivery and cancellation terms confirmed with your order. Contact us to coordinate pauses and avoid unnecessary advertising spend.
Do you guarantee a number of leads?
Managed volume depends on budget, demand, competition and campaign performance, so we do not guarantee a lead count. Purchased orders specify the quantity and delivery terms before payment. Neither model guarantees customers or sales.
FIND YOUR FIT
Let’s Find the Right Option for Your Business.
Tell us what you do, where you work and how much new business you can take on. We will confirm your options, scope and pricing before you commit.
See Available Options & Pricing →No sales call required. No payment until your fit and pricing are confirmed.