Client case study / Commercial cleaning
Target Cleaning Services
From 2–3 leads a month to 2–3 leads a day.
A new website, optimized Google Ads and Bing Ads campaigns, and ongoing local SEO helped this Toronto commercial cleaning company turn occasional inquiries into daily opportunities.
Before LeadStead
2–3
leads per month
With LeadStead
2–3
leads per day
< $100
Just under $100
per qualified lead
Client
Target Cleaning Services
Industry
Commercial cleaning
Location
Toronto, Ontario
What we delivered
Website design · Google Ads · Bing Ads · Local SEO
The starting point
An outdated website. Barely a few leads a month.
Target Cleaning Services is a Toronto-based commercial cleaning provider. When we started working together, the company was still using an outdated website from 2015 and generating barely two or three leads per month.
The business needed a better website and a way to bring more potential customers to it. Our work focused on both: rebuilding the website, then using paid search and local SEO to help people find the company.
The goal was straightforward: turn the website into a consistent source of commercial cleaning inquiries.
What we changed
A new website, followed by a plan to bring in leads.
We combined a website rebuild with highly optimized Google Ads and Bing Ads campaigns, then continued with local SEO over the following months.
01
Website rebuild
A fresh start for the business online.
We replaced the old 2015 website with a brand-new website for Target Cleaning Services. The rebuild gave the company a fresh online presence and a new destination for the visitors arriving through its advertising and organic search.
02
Google Ads + Bing Ads
Reaching people searching for cleaning services.
We set up and optimized campaigns on both Google Ads and Bing Ads to bring potential commercial cleaning customers to the new website. The campaigns began generating leads within days.
Qualified leads were the focus, with the cost now sitting just under $100 per qualified lead.
03
Ongoing local SEO
Building organic visibility over time.
Alongside the paid campaigns, we worked on local SEO over the following months to help Target Cleaning Services rank higher organically. Paid search brought in inquiries early, while local SEO supported the company’s visibility in search over time.
The website transformation
A new home for
Target Cleaning Services.
The new website replaced the company’s 2015 site and became the destination for its Google Ads, Bing Ads, and organic search visitors.
Target Cleaning Services’ new website, designed and built by LeadStead.
The results
Daily inquiries.
A stronger search presence.
Target Cleaning Services went from barely two or three leads per month to two or three leads per day, with qualified leads now costing just under $100 each.
The paid campaigns started producing leads within days. Local SEO work continued over the following months, helping the company improve its organic search visibility alongside its advertising.
- 2–3 leads per dayUp from barely 2–3 leads per month with the old website.
- Just under $100 per qualified leadA focus on relevant commercial cleaning inquiries.
- Leads within days of launchGoogle Ads and Bing Ads delivered early inquiries.
- Stronger organic visibilityLocal SEO supported higher rankings over the following months.
Let’s talk about your business
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