EXCLUSIVE ROOFING LEAD GENERATION SYSTEM
Generate More Roofing Leads With One Flat Management Fee.
Your roofing company pays the advertising platforms directly. LeadStead manages the acquisition system behind the results — including Google Ads, Meta Ads where appropriate, dedicated roofing landing pages, call and form tracking, lead qualification and ongoing optimization.
LeadStead charges a flat $2,500 monthly management fee with no additional per-lead charge. New campaigns are backed by a 30-day performance guarantee: we agree on a measurable qualified-lead benchmark before launch, and if the campaign does not meet it within the first 30 days, the first month’s LeadStead management fee is refunded, subject to the campaign terms.
Request a Campaign Review
HOW ROOFING LEADS ARE QUALIFIED
You Only Care About High-Ticket Jobs. We Only Count Qualified Leads.
Roofing inquiries can range from a small repair question to a full replacement or commercial project. Before launch, we document the services, locations and other requirements used to classify a qualified roofing opportunity. Those rules give both sides a consistent way to measure lead quality, campaign performance and the first-30-day benchmark.
What We Generally Consider Qualified
A roofing inquiry generally qualifies when the prospect:
- Is actively looking for a roofing service or project included in the campaign
- Is located in a city, postal area or territory you have approved
- Provides usable contact information so your team can follow up
- Is a genuine homeowner, property manager, building owner or business seeking roofing work
- Meets any project, property or campaign requirements established before launch
Your campaign can be built around the work you actually want — such as residential replacements, leak and repair calls, flat-roof projects, commercial roofing, inspections, maintenance or approved storm-related services.
Examples of Inquiries That Don’t Qualify
These inquiries are excluded when LeadStead reports qualified lead volume and evaluates the agreed performance benchmark:
- Spam, bots or fraudulent submissions
- Job seekers or employment inquiries
- Vendors and sales solicitations
- Properties outside the territory you agreed to serve
- Requests for roofing work or related trades your company does not provide
- Invalid or unusable contact information
- Duplicate leads within the agreed duplicate window
- Other project types or exclusions documented in your campaign criteria
The Rules Are Set Before We Start
Before any advertising goes live, your team and LeadStead establish the roofing services to promote, the territory to target and the situations that should be excluded.
If an inquiry falls outside those agreed requirements, it is not counted as a qualified roofing lead when we report campaign performance or evaluate the 30-day benchmark.
A Dedicated Roofing Campaign — Not a Shared Lead Pool.
HOW THE ECONOMICS WORK
A $2,500 Flat Fee to Fuel Your Sales Team
Two Separate Costs. No Per-Lead Fees.
Your advertising spend and LeadStead’s $2,500 monthly management fee are separate. Your roofing company pays the advertising platforms directly, while LeadStead charges one flat monthly fee to manage and optimize the acquisition system.
There are two primary costs to consider:
1. Your Advertising Spend
Your roofing company pays Google, Meta or another approved advertising platform directly.
You control the advertising budget and approve the maximum amount you are comfortable spending. LeadStead requires a minimum $5,000 monthly media budget for this managed program.
2. LeadStead’s Monthly Management Fee
LeadStead charges a flat $2,500 monthly management fee for campaign strategy, Google and Meta Ads management, roofing landing pages, tracking, qualification, reporting and ongoing optimization.
There is no additional LeadStead fee for each lead generated. If the campaigns become more efficient and generate more qualified roofing opportunities within the approved media budget, your LeadStead management fee remains $2,500.
Example Roofing Campaign Economics
For illustration, a roofing contractor might evaluate a flat-fee campaign like this:
Monthly Advertising Budget
$8,000
Qualified Leads Generated
40
Advertising Cost per Qualified Lead
$200
LeadStead Monthly Management Fee
$2,500
Additional Per-Lead Fee
$0
Total Campaign Cost: $10,500
Effective Cost per Qualified Lead: $262.50
In this example, the roofing company spends $8,000 directly on advertising and pays LeadStead the flat $2,500 monthly management fee. If 40 qualified roofing opportunities are generated, there is no additional per-lead charge.
Roofing Markets Can Produce Very Different Numbers
Roofing acquisition costs can move significantly based on location, seasonality, competition and the projects being targeted. Full roof replacements, repair calls, storm work and commercial roofing can each produce very different lead costs and downstream job values.
We review the local market and the types of roofing work you want before recommending how aggressively the campaign should be funded.
The objective is not to chase the lowest possible cost per form submission. It is to produce roofing opportunities that are worth your team’s time to inspect, estimate and pursue.
Illustrative example only. Actual roofing lead volume, media costs and conversion performance will vary by campaign.
30-DAY PERFORMANCE GUARANTEE
We Agree on the Roofing Benchmark Before We Launch
Before your first roofing campaign goes live, LeadStead and your team agree on a measurable first-30-day performance benchmark based on the roofing projects being promoted, your market, approved media budget and qualified-lead criteria.
1. Define Success Upfront
The benchmark is documented before launch so both sides know what LeadStead is expected to achieve. It can consider qualified roofing lead volume and acquisition efficiency rather than clicks, impressions or unqualified inquiries.
2. Give the Campaign 30 Days
LeadStead builds, launches and optimizes the campaign during the first 30 days while tracking qualified calls and form inquiries against the agreed benchmark.
3. Miss the Benchmark? We Refund Our Fee.
If LeadStead does not achieve the agreed first-30-day benchmark, the first month’s $2,500 LeadStead management fee is refunded, subject to the campaign terms and eligibility requirements.
The guarantee applies to LeadStead’s first-month management fee. Advertising spend paid directly to Google, Meta or another media platform is not refundable by LeadStead.
Guarantee eligibility requires the agreed media budget to remain available, timely campaign approvals, functioning lead-delivery systems and no material client-driven interruption or change to the agreed campaign during the first 30 days.
FROM SEARCH TO ROOFING INQUIRY
We Build the Acquisition Engine Around the Roofing Work You Want
A roof-replacement campaign should not be treated the same way as emergency repair, flat roofing or commercial work. We build the campaign around your priorities, service area and capacity.
Depending on the approved program, LeadStead may manage:
Roofing Advertising
- Google Ads
- Meta Ads where appropriate
- Roofing campaign strategy
- Roofing keyword and audience targeting
- Ad copy
- Bid management
- Budget optimization
Roofing Landing Pages
- Project-specific landing-page strategy
- Copy
- Design and development
- Lead forms
- Mobile conversion
- A/B testing
- Ongoing optimization
Tracking
- Conversion tracking
- Call tracking
- Form tracking
- Campaign attribution
- Source tracking
- Analytics
Roofing Lead Review
- Documented roofing qualification rules
- Territory and property-location validation
- Roofing project-type validation
- Duplicate handling
- Spam and invalid-lead review
Fast Lead Routing
- SMS notifications
- CRM routing
- Other approved integrations
Campaign & Project-Mix Optimization
- Roofing search-term review
- Budget allocation by campaign or project type
- Ads
- Landing pages
- Conversion rates
- Roofing lead quality
- Cost and campaign performance
Once the opportunity reaches your business, your roofing team remains responsible for contacting the prospect, inspecting the property, preparing the estimate or proposal, closing the work and completing the project.
THE ROOFING CAMPAIGN PROCESS
From Roofing Market Review to Scalable Lead Flow
Choose the Roofing Work to Pursue
We identify the roofing services and project types you want more of, along with your territory, estimator availability, crew capacity and growth goals.
Define a Qualified Opportunity
Together we document the project types, service areas and exclusions that determine whether a roofing inquiry qualifies.
Set the Acquisition Budget
You approve the media budget and spending limits before any campaigns begin. The managed program requires at least $5,000 per month in media spend.
Build the Roofing Campaign
LeadStead builds the ads, roofing landing experience, tracking and lead-routing infrastructure needed to launch.
Review Lead & Project Quality
We examine the roofing inquiries being generated, their project mix, qualified-lead volume and campaign economics, then refine the program around better opportunities and the agreed performance goals.
Expand the Productive Campaigns
When a service, territory or campaign is producing acceptable economics, volume can be expanded within your approved media budget and operating capacity without increasing LeadStead’s flat monthly management fee.
BUILT FOR ESTABLISHED ROOFING COMPANIES
Best for Roofers Ready to Turn More Opportunities Into Sold Work
LeadStead’s managed roofing acquisition program is intended for established roofing companies that already know how to inspect, estimate, sell and deliver quality work — and want a measurable system for adding more opportunities to the pipeline.
A Strong Fit Usually Looks Like:
- You operate an established roofing company with a proven service offering
- You have room for additional inspections, estimates and sold projects
- Your office or sales team can respond to new roofing inquiries quickly
- You have estimator and crew capacity to take on additional work
- Your team follows up after inspections and estimates instead of letting opportunities go cold
- You understand that customer acquisition has to be evaluated against close rate, job value and gross profit
- You can commit at least $5,000/month to customer acquisition when the market supports it
- You want to increase qualified roofing opportunities without relying only on referrals
- You want professional Google and Meta campaign management with transparent, measurable acquisition reporting
The Model Is Probably Not a Fit If:
- You are looking for a very small test budget of only a few hundred dollars per month
- New roofing calls and form inquiries routinely sit unanswered
- Your estimators or crews are already fully booked with no room for more work
- You have not defined the areas or project types you actually want to serve
- Your roofing company is still working out its core offer, pricing or sales process
- Your team rarely follows up after sending roofing estimates or proposals
- You expect every qualified roofing inquiry to turn into a signed job
LeadStead is responsible for building and improving the acquisition system. Your roofing company still controls the sales outcome — response speed, inspection experience, estimate quality, pricing, reputation and follow-up all affect how many opportunities become signed projects.
WHAT HAPPENS AFTER YOU APPLY
We Review the Roofing Opportunity Before We Launch
Share a few details about your roofing company and growth goals. We’ll review your market, project mix, expected acquisition economics and whether the $5,000+ monthly media budget can support a practical managed campaign.
Share the roofing services you want to promote, your service territory, current capacity and website.
We look at local roofing demand, advertiser competition, likely project mix and the economics required to establish a practical advertising budget and first-30-day benchmark.
Together we define the roofing jobs to pursue, what counts as qualified, the first-30-day performance benchmark and the media budget you are comfortable approving.
If the market, budget and operating capacity line up, LeadStead builds the campaigns, landing pages, tracking and lead-delivery system and begins generating roofing inquiries.
Request a Campaign Review
SEE IF YOUR ROOFING MARKET FITS
Ready to Put More Roofing Opportunities in Your Pipeline?
Tell us which roofing projects you want more of, where you work, your advertising budget and how much additional volume your team can handle. We’ll review the market and determine whether LeadStead’s flat-fee managed program is a practical fit.
ROOFING ADS & LEAD GENERATION FAQ
Questions Roofing Contractors Usually Ask Before Launch
How much does LeadStead charge to manage roofing advertising?
LeadStead charges a flat $2,500 monthly management fee for the managed roofing acquisition program.
The management fee does not increase based on the number of qualified roofing leads generated. Advertising spend is separate and is paid directly by your roofing company to Google, Meta or another approved advertising platform.
Do you charge a fee for every roofing lead?
No. There is no additional LeadStead per-lead charge under the flat-fee managed program.
If campaign efficiency improves and the same approved advertising budget generates more qualified roofing opportunities, your LeadStead management fee remains $2,500 per month.
Is roofing advertising spend included in the $2,500 management fee?
No. Media spend and LeadStead’s management fee are separate.
Your roofing company pays Google, Meta or another approved platform directly for advertising. LeadStead separately charges the flat $2,500 monthly fee for managing the acquisition system.
What is LeadStead’s 30-day performance guarantee?
Before launch, LeadStead and your team agree on a measurable first-30-day performance benchmark based on your roofing market, project types, approved advertising budget and qualified-lead criteria.
If LeadStead does not meet that agreed benchmark within the first 30 days, the first month’s $2,500 management fee is refunded, subject to the campaign terms and eligibility requirements. Advertising spend paid directly to Google or Meta is not refundable by LeadStead.
What is the 30-day roofing performance benchmark?
The benchmark is established before the campaign launches rather than using one universal target for every roofing company.
It may consider qualified roofing lead volume, advertising cost per qualified lead and other agreed acquisition-efficiency measures based on whether you are targeting replacements, repairs, commercial roofing, storm work or other approved projects, along with market competition and the approved media budget.
Who actually pays for the advertising?
Your roofing company does.
The advertising platform bills your business directly rather than the media budget passing through LeadStead.
Does my roofing company keep ownership of the ad account?
Yes. Your roofing company owns and controls the advertising account used for the campaign.
LeadStead receives the management access required to build, monitor and optimize the approved roofing campaigns.
What does LeadStead consider a qualified roofing opportunity?
Generally, it is a new prospect in the approved territory who is actively requesting one of the roofing services included in the campaign and provides enough valid information for your team to pursue the opportunity.
The exact project types, geography, exclusions and other qualification rules are documented before launch and are used to measure campaign performance.
How do spam, wrong-service or out-of-area inquiries affect performance reporting?
Spam, fake submissions, job seekers, vendors, wrong-service requests, out-of-territory prospects and other documented exclusions are not counted as qualified roofing opportunities when LeadStead reports campaign performance or evaluates the agreed benchmark.
Can an inbound roofing phone call count as a qualified lead?
Yes. A phone inquiry can qualify when the caller is genuinely looking for an approved roofing service and meets the other campaign requirements.
Wrong numbers, vendors, job seekers and irrelevant calls do not become qualified simply because someone called a campaign tracking number.
How do you attribute and review roofing phone leads?
Dedicated campaign tracking numbers can forward calls directly to your roofing company while preserving attribution to the source or campaign that generated the inquiry.
Depending on the setup, call duration, answer status, recordings, transcripts and qualification status may also be reviewed to help measure lead quality and campaign performance.
Do campaigns have to send traffic to our main roofing website?
Not necessarily.
Your existing roofing website can be used when it supports the campaign properly, but dedicated campaign landing pages often give LeadStead tighter control over the message, speed, project targeting, conversion tracking and testing.
Will campaign landing pages use our roofing company branding?
Yes. Campaign pages can use your company name, logo, offer and visual identity and may operate on a branded subdomain such as quote.yourcompany.com, get.yourcompany.com or another approved address.
Why is there a $5,000 minimum advertising budget?
Roofing search traffic can be competitive and individual clicks can be expensive. The campaign needs enough budget to reach a meaningful number of prospects and produce enough conversion data to optimize intelligently.
The $5,000 minimum is media spend paid directly to the advertising platforms and is separate from LeadStead’s $2,500 monthly management fee.
Can my roofing company cap monthly advertising spend?
Yes. Your company approves a maximum media budget and LeadStead manages within those agreed spending parameters.
Is there a maximum number of roofing leads we can receive?
No arbitrary lead cap is imposed simply because the campaign is performing well.
If LeadStead improves campaign efficiency and generates more qualified roofing opportunities within your approved advertising budget, your $2,500 monthly management fee does not increase because of the additional lead volume.
What if the roofing campaign produces more demand than we can handle?
More demand is useful only when your roofing company has the capacity to respond, inspect, quote and complete the work.
If estimator schedules or crews fill up, budgets, locations, project types or advertising schedules can be adjusted. LeadStead does not charge an additional fee for each extra lead generated.
Does the performance guarantee mean every roofing lead will become a signed job?
No. LeadStead’s benchmark measures agreed customer-acquisition performance, not guaranteed inspections, signed contracts, revenue or profit.
Your response speed, inspection experience, pricing, estimate quality, reputation, availability and follow-up all affect whether a qualified roofing opportunity becomes sold work.
Which roofing projects can LeadStead campaigns target?
Campaigns can be structured around the roofing work that is commercially important to your company. Depending on your market, that may include:
- Roof repair and leak investigation
- Residential roof replacement
- Commercial roofing
- Flat roofing
- Roof inspections
- Storm-related roofing work
- Preventive roof maintenance
- Multi-unit or institutional roofing
- Other approved roofing services
Is this a shared roofing lead service or a managed marketing program?
LeadStead operates as a managed customer-acquisition partner rather than a traditional shared lead marketplace.
We manage the advertising, landing pages, tracking, qualification and lead-delivery infrastructure for your roofing company under a flat monthly management fee. Leads generated through your dedicated campaign are not resold by LeadStead to competing roofing companies.