Client case study / Commercial paving
Toronto Paving Company
From 5 leads a year to 5–7 qualified leads a month.
A redesigned website, multiple paid ad campaigns, and a #1 Google ranking helped Toronto Paving Company generate more qualified commercial paving inquiries—with each customer worth an average of $150,000.
Before LeadStead
5
leads per year
With LeadStead
5–7
qualified leads per month
$150,000
Average value
per customer
Client
Toronto Paving Company
Industry
Commercial paving
Location
Toronto, Ontario
What we delivered
Website design · Paid advertising · SEO
The starting point
An outdated website. Just five leads a year.
Toronto Paving Company (TPC) is a Toronto-based commercial paving business. When the company came to LeadStead, it had an outdated website, barely any traffic, and an average of just five leads per year.
With each customer worth an average of $150,000, attracting more qualified inquiries was a significant opportunity for TPC. The company needed a new website and a stronger presence where potential customers were looking for commercial paving services.
The goal was straightforward: help TPC attract more qualified commercial paving inquiries throughout the year.
What we changed
A new website, paid campaigns, and a stronger Google presence.
We redesigned TPC’s website, launched multiple paid advertising campaigns, and worked on SEO to improve its visibility for commercial paving searches.
01
Website rebuild
A fresh start for the business online.
We redesigned Toronto Paving Company’s outdated website, giving the business a new online presence to support its commercial paving services. The new website became the destination for visitors arriving through paid campaigns and organic search.
02
Paid advertising
Bringing more potential customers to the website.
We launched multiple paid advertising campaigns to bring potential commercial paving customers to TPC’s redesigned website. The campaigns formed part of a broader effort to increase inquiries from a starting point of barely any website traffic.
The focus was on qualified opportunities for the commercial paving business, where each new customer carries substantial value.
03
Search engine optimization
Ranking first for a relevant commercial paving search.
Alongside the website redesign and paid campaigns, we worked on TPC’s organic search visibility. Toronto Paving Company ranked #1 on Google for “Commercial Paving Company”. This gave the business greater visibility for a search directly related to the services it provides.
The website transformation
A new home for
Toronto Paving Company.
The redesigned website replaced TPC’s outdated site and became the destination for visitors arriving through its paid advertising and organic search.
Toronto Paving Company’ new website, designed and built by LeadStead.
The results
More qualified inquiries.
Higher-value opportunities.
Toronto Paving Company now generates five to seven qualified leads per month, compared with an average of just five leads per year before working with LeadStead.
With an average customer value of $150,000, these inquiries give TPC more opportunities to win substantial commercial paving work. The redesigned website, paid campaigns, and #1 Google ranking support a much stronger online presence than the business started with.
- 5–7 qualified leads per monthA sharp increase in commercial paving inquiries.
- Previously just 5 leads per yearThe average before TPC started working with LeadStead.
- #1 on GoogleRanked first for “Commercial Paving Company”.
- $150,000 average customer valueEach qualified inquiry is an opportunity to win valuable commercial paving work.
Let’s talk about your business
Is your website bringing in enough qualified leads?
Tell us what you do, where you operate, and what you want to improve. We’ll take a look at your website and marketing to see where we can help.