Privacy Policy
Last updated: August 27, 2026
LeadStead (“LeadStead,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://www.leadstead.com, communicate with us, request information, become a client, or interact with websites, advertisements, landing pages, lead-generation campaigns, forms, calls, text messages, or other services operated or managed by LeadStead.
LeadStead is a lead generation and digital marketing company headquartered in Toronto, Ontario, Canada, serving service businesses in Canada and the United States.
Who we are
Our website address is https://www.leadstead.com.
LeadStead provides services that may include paid advertising, search engine optimization, landing page development, lead generation, lead qualification, call and form tracking, CRM systems, conversion tracking, lead routing, email and SMS follow-up, marketing automation, and related customer acquisition services.
Scope of this Privacy Policy
This Privacy Policy applies to personal information that LeadStead collects directly and to information we may process while providing services to our clients.
Depending on the circumstances, LeadStead may collect and use information for our own business purposes, or we may process information on behalf of a client. When we process personal information on behalf of a client, that client may also have its own privacy policy governing how it uses your information.
Information we collect
The information we collect depends on how you interact with LeadStead and the services involved. It may include:
- Contact information: such as your name, email address, telephone number, mailing address, or other contact details.
- Business information: such as company name, website, industry, service area, services offered, marketing budget, lead volume, business goals, and other information you provide when requesting a campaign review or lead generation assessment.
- Lead and inquiry information: such as the service you are requesting, project type, location, timing, budget, property or business information, answers to qualification questions, and other details submitted through a form, telephone call, text message, chat, or landing page.
- Communications: including emails, text messages, form submissions, support requests, correspondence, and records of communications with LeadStead or a business participating in a LeadStead campaign.
- Call information: such as telephone number, call time, call duration, call source, and other call tracking information. Where permitted by applicable law and appropriate notice or consent is provided, calls may also be recorded or transcribed.
- Website and device information: including IP address, browser type, device type, operating system, referring website, pages viewed, actions taken on a website, approximate geographic location, and similar technical information.
- Advertising and attribution information: including advertising campaign, keyword, referral source, landing page, conversion event, UTM parameters, cookie identifiers, and information used to determine how a visitor reached or interacted with a website or campaign.
- Client and account information: including information necessary to establish, administer, support, and manage a LeadStead client relationship.
- Billing and transaction information: where applicable, information relating to invoices, payments, services purchased, account balances, and business transactions. Payment processing may be performed by third-party payment providers.
Information submitted through lead generation campaigns
LeadStead operates and manages lead generation campaigns for service businesses. These campaigns may include advertisements, websites, landing pages, forms, telephone numbers, text messaging systems, or other methods through which prospective customers request information about a service.
If you submit an inquiry through one of these campaigns, the information you provide may be delivered or made available to the service business associated with the campaign so that the business can respond to your inquiry, determine whether it can provide the requested service, provide an estimate or appointment, or otherwise communicate with you about your request.
Where a campaign involves more than one potential service provider, information may be shared as described at the point of collection or as otherwise permitted by applicable law. LeadStead does not intend to distribute personal information indiscriminately to unrelated businesses.
Once information has been provided to a service business, that business may process the information according to its own privacy practices. We encourage you to review the privacy policy of any business with which you choose to communicate.
How we use personal information
We may use personal information for purposes including:
- Responding to inquiries and requests.
- Evaluating prospective clients and campaign opportunities.
- Providing and administering LeadStead services.
- Generating, qualifying, routing, and delivering leads.
- Connecting prospective customers with appropriate service businesses.
- Scheduling appointments, estimates, consultations, or follow-up communications.
- Operating CRM, lead management, and marketing automation systems.
- Sending requested or authorized email and SMS communications.
- Tracking calls, forms, advertising conversions, and campaign performance.
- Understanding which advertising, search terms, websites, landing pages, and marketing channels generate inquiries.
- Improving websites, campaigns, offers, customer experiences, and LeadStead services.
- Measuring lead quality, appointments, estimates, sales outcomes, and marketing effectiveness where this information is available.
- Detecting fraudulent, abusive, automated, or otherwise inappropriate activity.
- Maintaining the security and integrity of our websites and systems.
- Meeting contractual, accounting, regulatory, and legal obligations.
- Establishing, exercising, or defending legal rights.
Cookies, analytics, and tracking technologies
LeadStead and the websites or campaigns we operate may use cookies, pixels, tags, scripts, local storage, conversion tracking technologies, and similar tools.
These technologies may be used to keep websites functioning, remember preferences, understand website usage, measure advertising performance, attribute leads and conversions to marketing sources, prevent fraud, and improve campaigns and website experiences.
We may use third-party analytics, advertising, call tracking, CRM, or measurement platforms. Depending on the services being used, these providers may receive information such as your IP address, device information, website activity, advertising identifiers, referral information, or conversion activity.
You may be able to control certain cookies through your browser settings or through any cookie preference tools made available on the applicable website. Disabling certain technologies may affect website functionality or our ability to measure advertising performance accurately.
Advertising platforms
LeadStead may use advertising and measurement services provided by companies such as Google, Meta, Microsoft, and other advertising platforms. These services may use cookies, pixels, conversion APIs, advertising identifiers, or similar technologies to measure campaign activity, create audiences, prevent fraud, and improve advertising performance.
These third parties may process information according to their own privacy policies. Your ability to control personalized advertising may also depend on the privacy controls provided by your browser, device, advertising platform, or applicable consent-management tools.
Email and text messages
If you provide your email address or telephone number, we may use it to respond to your request, communicate about a service you requested, provide updates, qualify an inquiry, facilitate an appointment, or send other communications that you have authorized or that are otherwise permitted by applicable law.
Where required, marketing email and SMS communications will be sent only with appropriate consent or another lawful basis. You may unsubscribe from marketing emails using the unsubscribe method provided in the message. Where applicable, you may opt out of text messages by replying STOP or by following the instructions provided in the message.
Mobile telephone numbers, SMS consent, and SMS opt-in records will not be sold or shared with unrelated third parties for their independent marketing purposes. Information may, however, be provided to communications providers necessary to deliver messages and to the service business you asked to communicate with or receive services from.
Call tracking and recording
Telephone numbers displayed on LeadStead websites or client campaigns may use call tracking technology. This allows us and our clients to understand which advertising source, campaign, or website generated a telephone inquiry.
Call tracking may collect information such as the caller’s telephone number, time of call, duration, routing information, and marketing source. Calls may be recorded, monitored, or transcribed where permitted by applicable law and where required notice or consent has been provided.
How we disclose personal information
We may disclose personal information when reasonably necessary for the purposes described in this Privacy Policy, including to:
- LeadStead clients and service businesses: when you submit an inquiry intended to connect you with a business that provides the requested service.
- Technology and service providers: including website hosting, cloud infrastructure, CRM, communications, email, SMS, telephone, call tracking, analytics, advertising, payment processing, security, and other providers that help us operate our business or provide services.
- Advertising and analytics platforms: where necessary to operate, measure, attribute, and optimize advertising campaigns.
- Professional advisers: such as accountants, lawyers, consultants, insurers, and other professional service providers where reasonably necessary.
- Government authorities or other parties: where disclosure is required or permitted by law, regulation, legal process, or to protect our rights, users, clients, or the public.
- Business transaction participants: in connection with a financing, merger, acquisition, sale, restructuring, investment, or transfer of all or part of our business or assets, subject to applicable privacy requirements.
Third-party service providers
LeadStead relies on third-party technology and infrastructure providers to operate portions of our services. These may include advertising platforms, CRM systems, website and cloud hosting providers, analytics services, email and SMS providers, telephone and call tracking systems, payment processors, security tools, and automation platforms.
We seek to use service providers that maintain appropriate privacy and security practices, but their processing of information may also be governed by their own terms and privacy policies.
International processing and transfers
LeadStead is based in Canada and provides services to businesses in Canada and the United States. Our service providers, clients, technology platforms, and infrastructure may operate in Canada, the United States, or other jurisdictions.
As a result, personal information may be transferred to, stored in, or processed in a jurisdiction outside the province, state, or country where you live. Information processed in another jurisdiction may be subject to the laws and lawful access requirements of that jurisdiction.
How long we retain information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide services, maintain appropriate business and consent records, resolve disputes, enforce agreements, comply with legal obligations, and protect legitimate business interests.
Retention periods may vary depending on the type of information, the nature of the client relationship or campaign, contractual requirements, legal requirements, and whether the information is needed for security, fraud prevention, accounting, or compliance purposes.
How we protect information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
No website, communications network, database, or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or stored by us.
Your privacy rights and choices
Depending on where you live and the laws that apply, you may have rights relating to your personal information. These may include the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Withdraw consent where our processing is based on consent, subject to legal or contractual restrictions.
- Request deletion of certain personal information where applicable.
- Object to or restrict certain uses of personal information where applicable.
- Opt out of certain marketing communications.
- Ask questions or make a complaint regarding our privacy practices.
These rights are not absolute and may be subject to exceptions under applicable law. We may need to verify your identity before completing certain privacy requests.
Canadian privacy rights
Where applicable, LeadStead handles personal information in accordance with Canadian privacy requirements, including the principles of accountability, identifying purposes, consent, limiting collection, limiting use and retention, accuracy, safeguards, openness, individual access, and the ability to challenge compliance.
United States privacy rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws. Depending on the law and circumstances, these may include rights relating to access, deletion, correction, portability, or certain forms of sharing or targeted advertising.
If a particular state privacy law applies to LeadStead and your information, we will process eligible requests in accordance with that law.
Children’s privacy
LeadStead’s websites and services are intended for adults and businesses and are not directed to children. We do not knowingly collect personal information from children where doing so would violate applicable law. If you believe a child has provided personal information to us improperly, please contact us so we can review the matter.
Third-party websites and services
Our websites, advertisements, or communications may contain links to third-party websites or services. LeadStead is not responsible for the privacy practices, security, or content of third parties. We encourage you to review their privacy policies before providing personal information.
Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices, or legal requirements. When we make changes, we will update the “Last updated” date at the top of this page. Material changes may also be communicated through other appropriate means where required by law.
Contact us
If you have questions about this Privacy Policy, would like to exercise an applicable privacy right, or have a concern about how LeadStead handles personal information, please contact our Privacy Officer through our website.
LeadStead – Privacy Officer
Toronto, Ontario, Canada
Website: https://www.leadstead.com
Contact: https://www.leadstead.com/contact/