Pay Per Lead
Buy leads for an agreed service and market—without outsourcing your entire marketing operation.
LeadStead can deliver inquiries under market-specific terms. Your team remains responsible for contacting the prospect, confirming fit, quoting and closing the work.
Built for service businesses ready to handle a consistent flow of new opportunities.
How it works
A commercial arrangement defined before delivery begins.
Availability, price, qualification, delivery method and exclusivity can vary by service and geography.
1. Select service and territory
Define the service category, geographic boundaries and wanted project types.
2. Agree on criteria
Set required contact details, service need, location and exclusions.
3. Confirm terms
Document price, delivery method, commitment, dispute process and exclusivity.
4. Receive opportunities
Delivery may use email, SMS, CRM or an approved integration.
5. Respond and update status
The client contacts leads promptly and records outcomes.
6. Review performance
Both sides review fit and delivery using actual lead records.
Commercial terms
Final details vary by service and market.
Replace every bracketed field before presenting an offer.
| Term | Editable agreement field |
|---|---|
| Service category | [Define exact service or project type] |
| Geographic territory | [Cities, postal codes, counties or radius] |
| Qualification criteria | [Required information and exclusions] |
| Lead price | [Confirmed price or pricing method] |
| Minimum commitment | [If applicable] |
| Replacement / dispute policy | [Time window, evidence and eligible reasons] |
| Delivery method | [Email, SMS, CRM or integration] |
| Exclusivity status | [Exclusive, shared or otherwise defined] |
Responsibilities
A lead source works best when ownership is clear.
LeadStead manages the agreed delivery scope; the client owns fast, professional handling after delivery.
LeadStead responsibilities
Operate the agreed acquisition and delivery process, apply the documented criteria, maintain routing and review disputes.
- Use approved messaging
- Deliver leads through the agreed workflow
- Maintain agreed records
- Communicate material issues
Client responsibilities
Maintain capacity, respond promptly, treat prospects professionally and record outcomes.
- Contact leads quickly
- Keep service details current
- Provide accurate status feedback
- Handle quoting, sales and fulfillment
Frequently asked questions
Clarify the arrangement before delivery starts.
Final answers depend on the written agreement.
Are the leads exclusive?
Exclusivity is not assumed. The written agreement must state whether leads are exclusive, shared or otherwise defined.
Are leads guaranteed to become customers?
No. A lead is an opportunity to contact a prospect, not a guaranteed sale.
How are leads delivered?
Possible methods include email, SMS, CRM delivery or an approved integration.
Can a lead be disputed?
Any policy, eligible reasons, evidence and time limits must be defined in writing.
How is price determined?
Pricing depends on service, geography, criteria, market conditions and delivery terms.
Next step
Check whether pay per lead fits your market.
Share the service, territory, capacity and project types you want.
No invented projections. No one-size-fits-all package.