Terms of Service
Last updated: August 27, 2026
These Terms of Service (“Terms”) govern your access to and use of the LeadStead website, websites and landing pages operated by LeadStead, and the marketing, lead generation, advertising, technology, communication, and related services offered by LeadStead (“Services”).
By accessing our website, submitting information through a LeadStead-operated website or campaign, creating an account, purchasing Services, or otherwise using our Services, you agree to these Terms.
If you are entering into these Terms on behalf of a company or other organization, you represent that you have authority to bind that organization to these Terms.
1. About LeadStead
LeadStead is a lead generation and digital marketing company that provides services to businesses in Canada, the United States, and other markets where we choose to operate.
Our Services may include paid advertising management, search engine optimization, website and landing page development, hosting, content updates, lead generation, call and form tracking, lead qualification, CRM and lead management systems, email and SMS follow-up, marketing automation, reporting, and related customer acquisition services.
2. Additional client agreements
Businesses that purchase Services from LeadStead may enter into a separate proposal, order form, insertion order, statement of work, service agreement, or other written agreement with LeadStead (“Client Agreement”).
A Client Agreement may contain additional terms relating to pricing, advertising budgets, lead pricing, lead qualification criteria, territories, campaign limits, payment terms, credits, refunds, service levels, cancellation, exclusivity, intellectual property, and other commercial matters.
If there is a conflict between these Terms and a signed Client Agreement, the Client Agreement will control with respect to the conflicting provision.
3. Lead generation services
LeadStead may generate prospective customer inquiries through websites, landing pages, search engines, paid advertisements, social media platforms, telephone campaigns, forms, referral sources, organic search traffic, and other marketing channels.
Depending on the applicable campaign or Client Agreement, LeadStead may collect, verify, qualify, route, deliver, or otherwise make prospective customer inquiries available to participating businesses.
A “lead” generally refers to a person or business that has submitted an inquiry or otherwise expressed an interest in a particular product or service. The specific criteria determining whether an inquiry qualifies as a billable, valid, eligible, exclusive, shared, verified, or qualified lead may be established separately for each campaign or client relationship.
4. Lead quality and customer decisions
LeadStead does not guarantee that any lead will result in an appointment, estimate, sale, contract, revenue, profit, or other business outcome.
Prospective customers make their own decisions regarding whether, when, and from whom they purchase services. Factors outside LeadStead’s control may affect conversion rates, including pricing, reputation, availability, sales processes, response times, seasonality, competition, geographic conditions, customer preferences, and market conditions.
Unless otherwise expressly stated in a Client Agreement, LeadStead is not responsible for a client’s ability or failure to contact, convert, close, service, retain, or collect payment from a prospective customer.
5. No guarantee of marketing results
Marketing performance can change over time and is affected by numerous factors outside our control. LeadStead does not guarantee specific rankings, advertising positions, impression volumes, click volumes, lead volumes, conversion rates, cost per lead, cost per acquisition, revenue, return on advertising spend, profitability, or other particular results unless an express written guarantee is included in a Client Agreement.
Any projections, forecasts, examples, case studies, estimates, benchmarks, or anticipated results are provided for informational purposes and do not constitute a guarantee of future performance.
6. Advertising budgets and third-party costs
Unless expressly stated otherwise in writing, LeadStead’s management fees, service fees, setup fees, lead fees, or other charges do not include advertising spend paid to advertising platforms.
Advertising spend and other third-party costs may include charges from platforms such as Google, Meta, Microsoft, or other advertising, software, hosting, communication, data, or technology providers.
Clients are responsible for approved advertising budgets and third-party expenses as specified in the applicable Client Agreement.
7. Third-party platforms
Our Services may depend on third-party platforms and providers, including search engines, advertising platforms, social networks, hosting providers, telecommunications providers, CRM systems, email and SMS providers, payment processors, analytics platforms, artificial intelligence providers, and other technology services.
LeadStead does not control these third parties and is not responsible for changes to their algorithms, policies, pricing, approval processes, account restrictions, outages, suspensions, tracking systems, technology, or service availability.
LeadStead cannot guarantee that an advertisement, account, website, listing, campaign, or other asset will be approved, remain active, maintain a particular ranking, or continue to perform in the same manner after a third-party platform changes its systems or policies.
8. Client responsibilities
Clients using LeadStead Services agree to provide accurate and complete information reasonably required to operate their campaigns and Services.
Clients are responsible for:
- Maintaining all licences, permits, certifications, insurance, registrations, and approvals required to provide their services.
- Providing accurate information regarding their business, pricing, service areas, qualifications, and capabilities.
- Honouring representations, warranties, offers, pricing, and commitments made to prospective customers.
- Responding to leads in a timely and professional manner.
- Complying with applicable consumer protection, privacy, advertising, telecommunications, anti-spam, industry, and other laws.
- Maintaining appropriate access and security for accounts, websites, advertising platforms, CRM systems, and credentials under their control.
- Providing LeadStead with timely approvals, content, information, access, and feedback necessary to perform the Services.
9. Prospective customer inquiries
If you are a prospective customer submitting an inquiry through a LeadStead-operated website, advertisement, landing page, telephone number, form, or other campaign, you understand that the purpose of your submission may be to connect you with a business that provides the product or service you requested.
LeadStead may forward or make your inquiry available to the applicable service provider so that the provider can respond to your request, ask additional questions, provide an estimate, arrange an appointment, or otherwise communicate with you.
LeadStead is a marketing and lead generation provider and is not necessarily the business that will ultimately perform the requested service.
10. Relationship with service providers
Unless expressly stated otherwise, service businesses receiving leads through LeadStead are independent businesses and are not employees, agents, partners, joint venturers, or representatives of LeadStead.
LeadStead does not supervise or control the manner in which an independent service business performs services for its customers.
Any agreement for services entered into between a prospective customer and a service business is between those parties. LeadStead is not responsible for the workmanship, safety, pricing, warranties, licensing, conduct, omissions, damages, or performance of an independent service provider.
11. Lead verification and qualification
LeadStead may use automated or manual systems to verify or qualify prospective customer inquiries. This may include telephone calls, text messages, emails, forms, conversational systems, artificial intelligence tools, or other technologies.
Verification or qualification is intended to improve the quality and relevance of information provided to participating businesses but does not constitute a guarantee regarding the identity, intentions, financial ability, creditworthiness, suitability, or likelihood of purchase of any prospective customer.
12. Communications
By submitting your contact information through a LeadStead website, campaign, form, or service request, you authorize communications reasonably related to your inquiry as described at the point of collection and permitted by applicable law.
Communications may include telephone calls, email, or text messages from LeadStead or the service business associated with your inquiry.
Consent to receive marketing communications is not a condition of purchasing services unless expressly permitted by applicable law. Where applicable, you may unsubscribe from marketing emails through the unsubscribe link provided or opt out of text messages by replying STOP.
13. Call tracking and recording
LeadStead may use call tracking telephone numbers to measure marketing performance, route inquiries, and determine the source of a lead.
Calls may be monitored, recorded, analyzed, or transcribed where permitted by applicable law and where appropriate notice or consent is provided.
14. Fees and payment
Fees for LeadStead Services will be stated in the applicable Client Agreement, proposal, order form, invoice, or other written arrangement.
Depending on the Services purchased, fees may include setup fees, management fees, recurring fees, performance-based fees, lead fees, usage fees, technology fees, advertising-related charges, or other agreed charges.
Clients agree to pay all undisputed amounts when due in accordance with the applicable Client Agreement.
LeadStead may suspend or restrict Services for overdue accounts where permitted by the applicable Client Agreement and law.
15. Lead disputes and credits
Where LeadStead offers performance-based or per-lead pricing, any eligibility criteria for lead disputes, replacements, credits, or invalid-lead claims will be governed by the applicable Client Agreement or written lead policy.
Unless otherwise agreed in writing, the fact that a prospective customer does not answer subsequent calls, declines an estimate, chooses another provider, changes their mind, cannot afford the service, or does not become a customer does not by itself mean that the original inquiry was invalid.
16. Campaign capacity and spending limits
LeadStead may establish campaign budgets, spending limits, geographic territories, lead criteria, service categories, pacing rules, or other campaign parameters with a client.
Actual advertising expenditure, lead volume, and campaign activity may vary from day to day. Unless otherwise expressly agreed in writing, a monthly budget or campaign limit is a target or maximum parameter and does not guarantee that the full amount will be spent or that any particular number of leads will be generated.
17. Websites, landing pages, and digital assets
LeadStead may create or manage websites, landing pages, advertising accounts, tracking systems, telephone numbers, CRM configurations, campaigns, content, software, templates, workflows, and other digital assets while providing Services.
Ownership and transfer rights relating to these assets may vary depending on the applicable Client Agreement, how the asset was created, and whether the asset is proprietary to LeadStead or was supplied or paid for by the client.
Nothing in these Terms transfers ownership of LeadStead’s pre-existing software, processes, templates, systems, methods, know-how, technology, campaign structures, data models, or other proprietary materials unless expressly agreed in writing.
18. Client content
Clients may provide LeadStead with logos, trademarks, photographs, videos, testimonials, business information, pricing, service descriptions, website content, and other materials (“Client Content”).
Clients represent that they own or have all necessary rights and permissions to use and provide Client Content to LeadStead.
Clients grant LeadStead a limited right to use, reproduce, modify, format, publish, distribute, and display Client Content as reasonably necessary to provide the Services.
19. LeadStead intellectual property
The LeadStead name, branding, website, software, designs, text, graphics, systems, workflows, technology, campaign structures, templates, reports, processes, and other materials created or owned by LeadStead are protected by applicable intellectual property laws.
Except as expressly authorized by LeadStead, you may not reproduce, copy, modify, distribute, sell, license, reverse engineer, scrape, republish, or commercially exploit LeadStead proprietary materials.
20. Acceptable use
You agree not to use our website or Services to:
- Violate applicable law or regulation.
- Submit false, fraudulent, misleading, or impersonated inquiries.
- Interfere with the operation or security of our systems.
- Attempt to gain unauthorized access to accounts, systems, data, or infrastructure.
- Use automated systems to scrape, harvest, copy, or extract information without authorization.
- Transmit malware, malicious code, or harmful content.
- Abuse, harass, threaten, or deceive LeadStead, our clients, or other users.
- Manipulate advertising, lead, billing, attribution, or reporting systems.
- Resell, redistribute, or transfer access to Services or proprietary information where prohibited by an applicable agreement.
21. Fraudulent and duplicate inquiries
LeadStead may use automated and manual systems to identify spam, fraudulent submissions, duplicate inquiries, invalid telephone numbers, bots, abuse, or other suspicious activity.
We reserve the right to reject, suppress, investigate, or remove inquiries that we reasonably believe are fraudulent, abusive, automated, or otherwise invalid.
22. Account security
If you are provided with access to a LeadStead portal, CRM, dashboard, website, or other account, you are responsible for maintaining the confidentiality of your login credentials and for activity conducted through your account.
You must promptly notify LeadStead if you believe an account or credential has been compromised.
23. Privacy
Our collection and use of personal information is described in our Privacy Policy.
By using our Services, you acknowledge that personal information may be collected, processed, transferred, and disclosed as described in the Privacy Policy and as otherwise permitted by applicable law.
24. Service availability
We aim to provide reliable Services but do not guarantee uninterrupted or error-free availability.
Websites, CRM systems, advertising campaigns, telephone systems, integrations, APIs, communication services, hosting systems, and other technologies may occasionally be unavailable due to maintenance, technical issues, third-party outages, security incidents, platform changes, or circumstances outside our reasonable control.
25. Suspension or termination
LeadStead may suspend or terminate access to the website or Services where reasonably necessary because of non-payment, fraud, unlawful activity, misuse, security concerns, material breach of these Terms or an applicable Client Agreement, or conduct that could expose LeadStead or another party to legal or commercial risk.
Client cancellation and termination rights, including any notice requirements, minimum commitments, outstanding balances, campaign wind-down procedures, or post-termination obligations, will be governed by the applicable Client Agreement.
26. Disclaimer of warranties
To the maximum extent permitted by applicable law, the website and Services are provided on an “as is” and “as available” basis.
LeadStead disclaims warranties and representations not expressly stated in writing, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, or particular commercial results.
27. Limitation of liability
To the maximum extent permitted by applicable law, LeadStead and its officers, directors, employees, contractors, affiliates, and service providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost business opportunities, loss of goodwill, or loss of data, arising from or related to the website or Services.
LeadStead will not be responsible for losses resulting from decisions or actions taken by prospective customers, service providers, advertising platforms, search engines, social networks, software providers, telecommunications providers, or other third parties outside LeadStead’s reasonable control.
Where a Client Agreement establishes a specific limitation of liability, that provision will govern the client relationship.
28. Indemnification
To the extent permitted by applicable law, business clients agree to indemnify and hold harmless LeadStead and its officers, employees, contractors, and affiliates from third-party claims, damages, liabilities, costs, or expenses arising from the client’s unlawful conduct, Client Content, products or services, representations to customers, breach of applicable law, or material breach of these Terms or a Client Agreement.
29. Force majeure
LeadStead will not be liable for delays or failures caused by circumstances beyond our reasonable control, including internet or telecommunications outages, cloud infrastructure failures, advertising platform disruptions, cyberattacks, acts of government, labour disruptions, natural disasters, severe weather, war, civil disturbances, epidemics, pandemics, utility failures, or other similar events.
30. Changes to the Services
We may modify, improve, replace, discontinue, or add features to our website or Services from time to time.
Material changes affecting a paid client relationship will be handled in accordance with the applicable Client Agreement.
31. Changes to these Terms
We may update these Terms periodically to reflect changes to our Services, technology, business practices, or legal requirements.
The updated Terms will be posted on this page with a revised “Last updated” date. Your continued use of the website after updated Terms become effective constitutes acceptance of the revised Terms to the extent permitted by applicable law.
32. Governing law
Unless a Client Agreement provides otherwise, these Terms are governed by the laws of the Province of Ontario and the applicable federal laws of Canada, without regard to conflict-of-law principles.
Subject to any rights that cannot legally be waived, disputes arising from these Terms will be subject to the jurisdiction of the courts located in Ontario, Canada.
33. Severability
If any provision of these Terms is determined to be invalid, unlawful, or unenforceable, the remaining provisions will remain in full force and effect to the maximum extent permitted by law.
34. No waiver
LeadStead’s failure to enforce any provision of these Terms does not waive our right to enforce that provision or any other provision later.
35. Entire agreement
These Terms, together with our Privacy Policy and any applicable Client Agreement, constitute the agreement between you and LeadStead regarding the matters covered by those documents.
36. Contact us
If you have questions regarding these Terms of Service, please contact LeadStead through our website.
LeadStead
30 Baywood Road, Unit 8
Toronto, Ontario, Canada
Website: https://www.leadstead.com
Contact: https://www.leadstead.com/contact/